YouTube Traffic For Business
Over the past few years it is safe to say that online video has literally exploded. The growth of video has led to business worldwide to see the potential of a new video marketing strategy. The best video traffic is experienced from YouTube traffic; there is no doubt about that.
YouTube has experienced massive growth since its inception. https://vidorange.com/ An example of the growth can be found in a recent statistic which stated that roughly 48 hours of video content is uploaded to the site every minute. I'm sure you will agree this is nothing short of amazing.
There are other video sites around and they are indeed worth uploading your video to. However, the traffic you get from these is nothing compared to what you can expect from YouTube traffic. https://sharkbyte.ca/ If people like your product or even your video then there is a good chance they will come and visit your website to find out more about you.
It does not matter if you want to watch the latest movie trailers, music videos or just 'how to' videos. You will find it all on YouTube.
If you have a business, product or service, here are some ways your business can benefit from YouTube traffic.
No other video site can command the same type of worldwide audience as YouTube. This is the site we all head to when we need to check out a video. Now think how such a massive user base can be beneficial for your business.
Create your own channel
YouTube allows you to create what are known as channels. This is essentially your own personal space for holding your videos. You can customise the channel how you want. When all your videos are in one place under a channel it makes them easier to locate and in turn will get you even better YouTube traffic.
As more and more people like your channel content they will add it to their favourites. You may also add the channel in your own blog or website.
Build your subscriber list
Perhaps you have an opt-in box on your website that collects names and email addresses. You can now add video to your opt-in box to create a more visual interactive feel.
I can think of one famous marketer in the dating niche who increased his conversions overnight when he embedded video into his opt-in area.
To get a flood of YouTube traffic you can use YouTube to host your video and then all you need to do is add it to your opt-in page.
Having video on your blog or website conveys a more professional image. Standard text is fine, but video enhances the page even more. The user may see your video on your site or on YouTube, but either way you appear more authentic by having video.
Explode your traffic
YouTube being the global site it is means YouTube traffic is flowing day and night. Because the world is divided into time zones it means while you are asleep in say London, someone in Australia, where it is now morning, could be watching your video.
You do not need to upload just one video. As mentioned above, why not create your own channel and add as many videos as you want there. The more you add the better YouTube traffic rank you are likely to get.
Search engine optimization
YouTube is owned by Google. Having two massive internet sites under one umbrella represents fantastic possibilities for your business.
Google loves video content and if you have it on YouTube they will love you even more. Your website page will be nicely optimised for the search engines if it has YouTube video content.
Now Google shows both text and video in the search results. What if your video is returned when someone is searching? Think what this could mean for your sales and potential YouTube traffic that could be coming to your website.
You can increase YouTube traffic by building backlinks to your videos. Also make sure you bookmark your videos.
If you have written any articles and submitted them to article sites then you know how valuable this can be. People love to read articles and come to the article sites to do just that.
When an article is syndicated it is spread virally across many sites and you get some nice traffic. Imagine if you could do the same with video and get YouTube traffic along the way. Well you now can in the form of a video article.
A video article will contain the most important parts of your text article. A camera is not needed to make this kind of production. You just need the correct software and a little imagination.
You can convert your text article into on screen text that the viewer can read in the video. You then speak out loud the words. It is worth adding other material such as photos to vary it up a little.
A well-made, two minute video article can offer great value to people and get you some phenomenal YouTube traffic.
I recently created a short production on how to combat stress. I added text to slides and also brought in photos for things like meditation. I also added some music to give the production more of a professional feel.
The traffic you can get from video articles is as good as any standard video. By hearing an actual voice people are immediately starting to trust you and are happy to visit your website. You may choose to use YouTube traffic statistics to monitor any traffic you are getting.
Video articles will do wonders as part of any YouTube promotion you use in your business.
You must be careful to use copyright free music as YouTube have strict guidelines on what you should use. I know you see a lot of videos on there with music you recognise, but in time those videos may be removed. All the YouTube traffic you have built up is gone in the process. A quick Google search should lead you to some sites which offer royalty free music to use.
A good free music editing tool to use is something called 'Audacity'. This will allow you to edit your music so that it fits the length of the video. You can also add effects such as fading etc to the music. You will find 'Audacity' by doing a quick search on the internet.
If all this is beyond you then outsource it to someone who can create video, edit music etc. They will also be able to upload it to YouTube and optimise it for the search engines.
By getting more and more YouTube traffic you are getting mass exposure for your products which can only be good in the longer term.
Having video to promote your business should be how you focus your marketing strategy. You will reap the rewards in both subscribers and sales.
What Is YouTube? How To Use It
With today's technology, we have the ability to share videos over the Internet. The most common place to do this is YouTube. YouTube is a video sharing website where users can view and post videos, comment on videos, join groups, etc. Essentially, YouTube is a social network with the ability to view and post videos. YouTube allows paid advertising for businesses, as well as allows businesses to get their names out there for free. There are millions of potential viewers worldwide (over 200 million videos viewed daily) that are able to view your videos. Later, we will discuss what the benefits of being involved with YouTube are for your business and how a certain company's profit grew over 700% with the help of YouTube promotion, but for now let's start with the basics.
Think About Your Video
Let's say the overall goal is to post a video that is going to help promote your business in some way - whether that be by posting a tutorial, a commercial, some tips for your specific business, etc. It is important to remember your main goal and your target audience because you'll need to keep them interested in your video. Remember, this is your chance to get your video and business name out world wide, so it is important to keep the viewer's attention.
How To Set Up Your YouTube Videos
So you are ready to use YouTube. You have all these fantastic videos that you are ready to share with the cyber world, but what is the next step? First and foremost, you want to visit YouTube.com. This is YouTube's website. On the top right corner there is a link titled "Create Account". Follow the steps to create your account and then you will be ready to share away with your videos.
Before attempting to post your videos, remember that there are some requirements each video has to follow in order to be posted on YouTube. The majority of the time, this will not be a problem, with the most important guideline being that the video has to remain under 10 minutes. There are also file size requirements (100MB or less). The following is a beginners guide to uploading a video onto YouTube:
Very first thing you have to do to upload a video is click the "Upload Videos" link. These are located on the top right of the page and are on almost every page on YouTube.
Next you are going to be asked to briefly describe your video. You will first need to enter a title and a description for your video. Keep these simple as people are not going to want to read a long description (they are on a video watching site, not an E-Book site). After the description section there is an area to enter tags for your video. Tags are keywords that will help your video be found based off what the user is searching for. You are going to want to use important words for this section.
Following the tags section you will have to select a category and language to place your video in. It is important to select the correct category and language, as this will also help your video be found to users who are looking for that specific type of content. Finally, click "Go Upload A File". The next page asks if you would like your video to be available to the public, or private. If you are wanting to get your business name out there, you will want to keep this public as this allows the millions of visitors the opportunity to view your video. Next click, "Upload Video". This will bring you to a page to browse your computer for the video you wish to upload. After finding the video, select it and your video will be live within minutes.
Get People To See The Video
The video you just uploaded is a hidden gem among the sea of the internet. Next, we need to get people to find this gem. One very basic way to get people to view your video is to create a link on your business website to your YouTube video, or have your YouTube video embedded on your site itself. With that said, you can also link to any sites (business or social networks) that your business is linked with. Just remember, the more exposure to the video, the better. One great tactic that many businesses use is promoting some sort of contest through their YouTube account. The draw of winning something will bring in more viewers.
YouTube also allows users many great ways to get people to your video. When you initially signed up for YouTube, you created a channel. In other words, if you signed up as "Business 1", there is now a "Business 1 Channel" on YouTube. Having your own channel allows you to create your own playlists. This playlist can consist of videos you upload or videos others have uploaded that you have viewed and want to share with others. Sharing someone else's video may in turn entice them to share your video.
On the same note, underneath all videos (unless this option is turned off) there is a section for commenting. Commenting on other videos is a great tool to promote your business. Keep in mind, this DOES NOT mean to comment on someone's video "Check out my video...". This is spam, and will most likely be deleted. What you want to do is comment on a users video that is related to the topic of your video. Also, you want to keep the comments relevant and not so generic. A comment like "cool video", '"nice job", etc. will not gain you any attention. A comment that is more conversational shows the author that you are paying attention throughout their video as well as reading the comments. This will possibly strike their interest in clicking your username, and therefore being brought to your channel to view your videos. The more you do this, the better the opportunity of getting numerous views is.
There are also the following options on YouTube to help get your video out there: emails/messages, bulletins, chat, and rating. These will help because you will be emailing, posting, and chatting on related topics will prove to be useful because you can get someone's attention who is already interested in the topic your discussing (what your video is about). This will in all likelihood nudge the other users to view your profile/videos. Just as any other social network, the more connections you have, the more the word about your videos and business will get out there.
A YouTube Success Story
As discussed earlier, the main benefit of getting your videos out on YouTube is that it give you the opportunity to "advertise" your business to millions of users, and at the rate of $0. Yes, Free 99. This gives the potential growth of your business an infinite amount. A great example of this is a blender company called Blendtec. Blendtec became an internet sensation, mostly in thanks to YouTube. Blendtec is a company that sells heavy duty blenders. They created a simple, cheap video series (first video cost them $50 total) on YouTube displaying how well their blenders work. The names the series "Will It Blend?" They used their Blendtec blenders to blend random objects such as baseballs, golf balls, glow sticks, cell phones, magnets, etc. Now, this may sound like just a simple idea it was extremely effective. The following are the amount of views a couple of these videos have received: Glow sticks: 6.9 million views, iPhone: 9 million views, golf balls: 5.9 million views, magnets: 2.7 million views, baseball: 1.4 million views. Just these five examples produced 25.9 million views for this blender company. They have many more videos out there (producing over 100 million views), but I think you get the idea. According to CEO Tom Dickinson in his interview with inc.com, the company skyrocketed over 700% in value because of these videos. The interview can be read at: here